1、 蹭熱點(diǎn)

1. Riding on hot topics
   熱點(diǎn)對(duì)于做自媒體的來(lái)說(shuō)是一劑良藥，蹭熱點(diǎn)可以無(wú)形之中幫你宣傳你的視頻，是幫助視頻上熱門的有效方法之一。熱點(diǎn)不一定就是是熱點(diǎn)新聞，也可以是一些熱門的話題或事情。例如：抖音上的熱門話題榜，效果可觀，蹭熱點(diǎn)可以為我們?cè)黾痈嗟耐扑]。但有時(shí)單獨(dú)的一個(gè)平臺(tái)熱點(diǎn)并沒(méi)有貼合媒體的運(yùn)營(yíng)方向時(shí)，我們其他渠道的熱搜排行榜中獲取一些靈感制作視頻。
   Hotspots are a good medicine for self media, and riding on them can help promote your videos invisibly. It is one of the effective ways to help make videos popular. Hotspots are not necessarily hot news, they can also be some hot topics or events. For example, the list of hot topics on Tiktok has a considerable effect. Scrambling hot topics can add more recommendations for us. But sometimes when a single platform hotspot does not align with the media's operational direction, we draw inspiration from other channels' hot search rankings to create videos.
   2、 選題新

2. New topic selection
   短視頻的選題很重要，一個(gè)新穎的選題能帶來(lái)更多的關(guān)注。新選題結(jié)合自己的經(jīng)歷、創(chuàng)意對(duì)內(nèi)容進(jìn)行創(chuàng)造，原創(chuàng)立異的內(nèi)容能夠招引更多用戶進(jìn)行傳播，也更容易獲得平臺(tái)推薦，所以生產(chǎn)內(nèi)容的時(shí)候，一個(gè)新穎的選題下的原創(chuàng)內(nèi)容結(jié)合自己的創(chuàng)意進(jìn)行創(chuàng)造基本上就代表作品會(huì)有不錯(cuò)的觀看量。
   The topic selection of short videos is very important, as a novel topic can bring more attention. By combining one's own experience and creativity to create new topics, original and innovative content can attract more users to spread and be more easily recommended by the platform. Therefore, when producing content, combining original content under a novel topic with one's own creativity basically means that the work will have a good viewing volume.
   3、 從眾效應(yīng)

3. Conformity effect

4. 

   
   當(dāng)一些人看到別人做什么，也會(huì)不由自主地跟著做起來(lái)，心理學(xué)對(duì)這個(gè)現(xiàn)象叫從眾效應(yīng)。只有先提高人們對(duì)事件的關(guān)注度，當(dāng)關(guān)注度足夠高之后，再做這件事就能引發(fā)人們的從眾效應(yīng)。本質(zhì)上來(lái)說(shuō)，還是利用了人們的好奇心。這個(gè)過(guò)程中，大家對(duì)事情的期望不斷提高，好奇心會(huì)驅(qū)使他們想要一探究竟。
   When some people see others doing something, they will involuntarily follow suit, and psychology calls this phenomenon the conformity effect. Only by first increasing people's attention to the event, when the attention is high enough, can we trigger a herd effect when doing it. Essentially, it still exploits people's curiosity. During this process, everyone's expectations for things continue to increase, and curiosity drives them to want to explore the truth.
   4、 垂直領(lǐng)域

5. Vertical Domain
   你發(fā)布的內(nèi)容與你選擇的領(lǐng)域要屬于同一方向，持續(xù)輸出的內(nèi)容也是。比如選擇的是美食領(lǐng)域，但是做的內(nèi)容卻是汽車，這樣就是不垂直的內(nèi)容。內(nèi)容垂直可以持續(xù)生產(chǎn)更有吸引力的內(nèi)容，有效增加自己的賬號(hào)權(quán)重，不易脫粉。內(nèi)容垂直度，還體現(xiàn)在輸出方式上，許多用戶運(yùn)營(yíng)短視頻一段時(shí)間之后會(huì)覺得比較費(fèi)事，于是會(huì)改為圖文樣式運(yùn)營(yíng)，這方面也需要保持統(tǒng)一。
   The content you post should belong to the same direction as the field you have chosen, and the content you continue to output should also be consistent. For example, if you choose the food industry but focus on the automotive industry, it would be non vertical content. Vertical content can continuously produce more attractive content, effectively increasing one's account weight and making it less likely to lose followers. The verticality of content is also reflected in the output method. Many users find it troublesome to operate short videos for a period of time, so they will switch to graphic and textual style operation, which also needs to be maintained uniformly.
   5、 優(yōu)產(chǎn)出

6. Excellent output
   短視頻運(yùn)營(yíng)一定要保證內(nèi)容質(zhì)量，當(dāng)自己生產(chǎn)內(nèi)容出現(xiàn)畫質(zhì)不明晰、字幕錯(cuò)別字較多、伴奏不和諧等問(wèn)題時(shí)，導(dǎo)致用戶體驗(yàn)差，跳出率高。而視頻完播率、點(diǎn)贊數(shù)、轉(zhuǎn)發(fā)量等都將受到影響。細(xì)節(jié)決定成敗，保證輸出內(nèi)容的可競(jìng)爭(zhēng)性。除了內(nèi)容質(zhì)量之外，還要保證內(nèi)容的更新頻率，無(wú)規(guī)律的發(fā)布也會(huì)影響自己的賬號(hào)權(quán)重。
   Short video operation must ensure the quality of content. When the content produced by oneself has problems such as unclear picture quality, many misspelled subtitles, and disharmonious accompaniment, it leads to poor user experience and high bounce rate. The completion rate, likes, and reposts of the video will all be affected. Details determine success or failure, ensuring the competitiveness of the output content. In addition to content quality, it is also necessary to ensure the frequency of content updates. Irregular publishing can also affect one's account weight.
   6、 裂變

7. Fission
   經(jīng)常遇到小伙伴運(yùn)營(yíng)的短視頻賬號(hào)在獲得了一定數(shù)量的粉絲后，長(zhǎng)時(shí)間不再有新粉增漲。這時(shí)就需要充分利用自己前面積累的粉絲資源了，一定要關(guān)注視頻下方的評(píng)論，并給予回復(fù)，提高評(píng)論區(qū)的互動(dòng)。跟忠實(shí)粉絲處好關(guān)系，建立信任感，這些忠實(shí)粉絲會(huì)自發(fā)地宣傳。新粉的不斷涌入，持續(xù)穩(wěn)定的輸出，讓這些新粉也喜歡上你的短視頻內(nèi)容。那么，忠實(shí)粉絲的基數(shù)也會(huì)擴(kuò)大，你的賬號(hào)粉絲數(shù)也會(huì)越來(lái)越多。
   It is common to encounter short video accounts operated by small partners that, after gaining a certain number of followers, do not see any new followers increase for a long time. At this point, it is necessary to make full use of the fan resources accumulated earlier. Be sure to pay attention to the comments below the video and give replies to improve the interaction in the comment section. Build good relationships with loyal fans, establish trust, and these loyal fans will spontaneously promote. The continuous influx of new fans and stable output make these new fans also like your short video content. So, the base of loyal fans will also expand, and your account's fan base will also increase.
   本文由濟(jì)南短視頻運(yùn)營(yíng)提供幫助，更多的相關(guān)內(nèi)容請(qǐng)點(diǎn)擊：http://www.afozx.com希望本文能夠?yàn)槟鷰?lái)幫助，感謝您的閱讀！
   This article is assisted by Jinan Short Video Operations. For more related content, please click: http://www.afozx.com I hope this article can be helpful to you. Thank you for reading!