·美業(yè)門(mén)店視頻拍攝??要向誰(shuí)“模仿”？1. 同行賬號(hào)視頻從行業(yè)一致性、目標(biāo)群體一致性，賬號(hào)定位和目的一致性等出發(fā)，同行賬號(hào)視頻是我們的首選“模仿”對(duì)象
　　·Video shooting of Meiye stores?? To whom should we 'imitate'? 1. Starting from industry consistency, target audience consistency, account positioning and purpose consistency, peer account videos are our preferred "imitation" objects
　?、?主要以賬號(hào)的定位作為判斷依據(jù)：如目前常見(jiàn)的皮膚管理類(lèi)賬號(hào)有以下幾種：招商加盟&產(chǎn)品培訓(xùn)課程、拓客公司&代運(yùn)營(yíng)、美業(yè)門(mén)店拓客引流等；那我們美業(yè)門(mén)店做抖音的目的，就是想推廣抖音團(tuán)購(gòu)進(jìn)行拓客引流，所以我們借鑒的肯定是后一種賬號(hào)
　?、?The main criteria for judgment are based on the positioning of the account. For example, there are several commonly used skin management accounts, such as investment and franchise&product training courses, customer acquisition companies&agency operations, and beauty store customer acquisition and drainage; The purpose of our Meiye store to do Tiktok is to promote Tiktok group buying to attract customers, so we must use the latter account for reference
　?、?同行賬號(hào)搜索及篩選方式：關(guān)鍵詞搜索，如“皮膚管理”、“美容”、“同城團(tuán)購(gòu)”等
　?、?Search and filtering methods for peer accounts: keyword search, such as "skin management", "beauty", "local group buying", etc
　?、?定位判斷依據(jù)：可以從賬號(hào)名稱、簡(jiǎn)介、是否上架了團(tuán)購(gòu)、以及賬號(hào)視頻內(nèi)容等地方，分析賬號(hào)定位與宣傳目的（比如是宣傳品牌的，還是宣傳項(xiàng)目或產(chǎn)品的）等
　　③ Basis for positioning judgment: Account positioning and promotional purposes (such as brand promotion, project or product promotion) can be analyzed from account name, profile, whether group buying is listed, and account video content, etc
　?、?爆款視頻，一個(gè)視頻能成為爆款，是直接了當(dāng)?shù)恼f(shuō)明了用戶的喜好，
　?、?A popular video, a video that can become a popular product, is a direct indication of the user's preferences,
　　2. 爆款視頻
　　2. Popular videos
　　① 但是視頻能爆的原因有很多，所以要妥善選擇！很多人會(huì)把“高贊”、“高評(píng)論”、“高轉(zhuǎn)化”搞混淆，有些搞笑類(lèi)的視頻可能點(diǎn)贊量和評(píng)論量的數(shù)據(jù)很好，但對(duì)團(tuán)購(gòu)的轉(zhuǎn)化不一定好，所以要注意區(qū)分哦
　?、?But there are many reasons why videos can go viral, so it's important to choose wisely! Many people confuse "high likes", "high comments", and "high conversions". Some funny videos may have good data on likes and comments, but their conversion to group buying may not be good, so it is important to distinguish between them
　　② 爆款視頻篩選方式：主要以團(tuán)購(gòu)售賣(mài)量、評(píng)價(jià)賬號(hào)、評(píng)價(jià)內(nèi)容作為判斷依據(jù)
　　② Selection method for popular videos: mainly based on group buying sales volume, review accounts, and review content as the judgment criteria
　　一、我把XXX怎么樣了?
　　1、 What have I done with XXX?
　　比如:我把閨蜜的化妝品全扔了。
　　For example, I threw away all of my best friend's cosmetics.
　　二、什么什么是一種怎樣的體驗(yàn)?比如:花多少錢(qián)被三個(gè)美容師折騰三個(gè)小時(shí)是一種怎么樣的體驗(yàn)?
　　2、 What is what kind of experience? For example: How much does it cost to be tossed around by three beauticians for three hours? What kind of experience is it?
　　具體要“模仿”什么？1. 賬號(hào)名稱、頭圖、簡(jiǎn)介很多美業(yè)商家不重視基礎(chǔ)設(shè)置的三要素，但基礎(chǔ)設(shè)置可以讓用戶直觀的了解我們是做什么的，對(duì)我們賬號(hào)是非常有用的。我們之前也有文章詳細(xì)分析過(guò)，這里就不展開(kāi)了。這里主要提一下，大家可以從一些優(yōu)秀賬號(hào)中模仿“簡(jiǎn)介”的描述2. 視頻作品可以模仿的主要包含：視頻內(nèi)容（故事主線）、拍攝角度（環(huán)境、護(hù)理流程）、背景音樂(lè)、臺(tái)詞、視頻封面等。對(duì)以短視頻為主的抖音平臺(tái)來(lái)說(shuō)，這個(gè)是非常重要的。
　　What exactly do we need to 'imitate'? 1. Account name, header image, and introduction. Many beauty industry merchants do not attach importance to the three elements of basic settings, but basic settings can allow users to intuitively understand what we do, which is very useful for our account. We have analyzed it in detail in previous articles, so we won't delve into it here. Here we mainly mention that you can imitate the description of "Introduction" from some excellent accounts The main elements that can be imitated in video works include: video content (storyline), shooting angle (environment, nursing process), background music, dialogue, video cover, etc. This is very important for short video based Tiktok platforms.
　　三，如果是你怎么怎么樣了，你會(huì)怎么辦?
　　3、 What would you do if it were you?
　　比如:如果你臉上長(zhǎng)痘了，千萬(wàn)別用這
　　For example, if you have acne on your face, don't use this
　　個(gè)，否則跑得太快。
　　Otherwise, run too fast.
　　四、我被誰(shuí)誰(shuí)誰(shuí)上了一課。比如:開(kāi)了九年美容院，
　　4、 I was taught a lesson by whoever. For example, I have been running a beauty salon for nine years,
　　居然被一個(gè)九七年的小姑娘上了一課。
　　I was actually taught a lesson by a little girl from 1997.
　　3. 視頻標(biāo)題、發(fā)布時(shí)間一個(gè)好的標(biāo)題，往往能讓一個(gè)視頻數(shù)據(jù)暴漲，還有添加的話題，也是非常有參考性的。
　　3. A good video title and release time can often skyrocket a video's data, and the added topics are also very informative.
　　五、事情是這樣的，我有一個(gè)朋友比如:我有一個(gè)朋友開(kāi)了七年美容院，
　　5、 The thing is, I have a friend who has been running a beauty salon for seven years,
　　它讓我徹底顛覆了對(duì)美顏的認(rèn)知。去美容院的女人怎么了?比如:女人去美容院花前怎么了?把所有的時(shí)間都給了家務(wù)孩子工作，身心俱疲的時(shí)候，給自己兩個(gè)小時(shí)休息保養(yǎng)的時(shí)間，這有錯(cuò)嗎?說(shuō)點(diǎn)什
　　It completely overturned my perception of beauty. What happened to the woman who went to the beauty salon? For example, what happened when a woman went to a beauty salon for a flower? Is it wrong to give oneself two hours of rest and maintenance when children are physically and mentally exhausted from household chores and work all their time? Say something

　　總結(jié)但是最重要的還是行動(dòng)起來(lái)！實(shí)際操作起來(lái)無(wú)論開(kāi)頭好與壞，堅(jiān)持下去總會(huì)有結(jié)果！最怕的還是猶豫、只看不行動(dòng)！
　　Summary, but the most important thing is to take action! In practical operation, regardless of whether the beginning is good or bad, persisting will always lead to results! The scariest thing is still hesitation and watching without taking action!
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